Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads

The rise of the digital nomad has prompted heated debates, particularly given its rising relevance and projected growth. While a considerable body of academic research has delved into various aspects of this phenomenon, local authorities’ understanding and expectations regarding digital nomads remai...

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Udgivet i:URI:https://journals.openedition.org/netcom,
Hovedforfatter: Chavarria, Aris Dougas
Format: Article ou chapitre numérique
Udgivet: Netcom 2024
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spelling openedition-oai:revues.org:netcom_8409 https://doi.org/10.4000/vy1m urn:doi:10.4000/vy1m https://journals.openedition.org/netcom/8409 2024-10-13T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/vy1m https://creativecommons.org/licenses/by-nc-nd/4.0/ Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads Netcom Netcom Association info:eu-repo/semantics/reference/issn/2431-210X info:eu-repo/semantics/reference/issn/0987-6014 URI:https://journals.openedition.org/netcom Chavarria, Aris Dougas local authorities tourism digital nomadism expectations consumption knowledge transfer Zadar Southeast Europe. tourisme nomadisme numérique autorités locales attentes consommation transfert de connaissances Zadar Europe du Sud-Est. The rise of the digital nomad has prompted heated debates, particularly given its rising relevance and projected growth. While a considerable body of academic research has delved into various aspects of this phenomenon, local authorities’ understanding and expectations regarding digital nomads remain understudied. This article aims to fill this research gap by drawing on ethnographic research, mainly consisting of eight open-ended interviews with local stakeholders and participant observation in digital nomad gatherings. The findings uncover the perceptions of Zadar’s policymakers about digital nomads as individuals who can financially contribute through spending, extend the tourist season by flocking in during the off-season, and disseminate knowledge. Among other relevant contributions, this paper suggests that digital nomads might rather be thought of as “short-term locals” instead of “long-term tourists” regarding their consumption patterns; argues that tourism stakeholders conceive digital nomads as off-season tourist boosters but not a main tourist target group; and hints at the fact that digital nomad knowledge transfer is unlikely to occur without the needed platforms. In doing so, this article constitutes a timely contribution to the academic literature since it interrogates the approach of local authorities to digital nomadism and unveils its specificities in Dalmatia, Croatia and Southeast Europe. L'émergence du nomade numérique a suscité des débats animés, notamment en raison de sa pertinence croissante et de sa projection prévue. Bien qu'un corps considérable de recherche se soit penché sur divers aspects de ce phénomène, la compréhension et les attentes des autorités locales à l'égard des nomades numériques restent peu étudiées. Cet article vise à combler cette lacune en s'appuyant sur une recherche ethnographique, principalement composée de huit entretiens ouverts avec les parties prenantes locales et d'une observation participante lors de rassemblements de nomades numériques. Les résultats révèlent les perceptions des décideurs politiques de Zadar à l'égard des nomades numériques en tant qu'individus qui peuvent contribuer financièrement par leurs dépenses, prolonger la saison touristique en affluant pendant la basse saison et diffuser des connaissances. Parmi d'autres contributions pertinentes, cet article suggère que les nomades numériques devraient plutôt être considérés comme "locaux à court terme" que comme des "touristes à long terme" en ce qui concerne leurs habitudes de consommation ; il soutient que les acteurs du tourisme perçoivent les nomades numériques comme des stimulants touristiques hors saison mais pas comme un groupe cible principal ; et il laisse entendre que le transfert de connaissances des nomades numériques est peu probable sans les plates-formes nécessaires. Ce faisant, cet article constitue une contribution opportune à la littérature académique car il interroge l'approche des autorités locales vis-à-vis du nomadisme numérique et dévoile ses spécificités en Dalmatie, en Croatie, et en Europe du Sud-Est.
collection OpenEdition Journal
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/OpenEdition Journals/
topic local authorities
tourism
digital nomadism
expectations
consumption
knowledge transfer
Zadar
Southeast Europe.
tourisme
nomadisme numérique
autorités locales
attentes
consommation
transfert de connaissances
Zadar
Europe du Sud-Est.
spellingShingle local authorities
tourism
digital nomadism
expectations
consumption
knowledge transfer
Zadar
Southeast Europe.
tourisme
nomadisme numérique
autorités locales
attentes
consommation
transfert de connaissances
Zadar
Europe du Sud-Est.
Chavarria, Aris Dougas
Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
description The rise of the digital nomad has prompted heated debates, particularly given its rising relevance and projected growth. While a considerable body of academic research has delved into various aspects of this phenomenon, local authorities’ understanding and expectations regarding digital nomads remain understudied. This article aims to fill this research gap by drawing on ethnographic research, mainly consisting of eight open-ended interviews with local stakeholders and participant observation in digital nomad gatherings. The findings uncover the perceptions of Zadar’s policymakers about digital nomads as individuals who can financially contribute through spending, extend the tourist season by flocking in during the off-season, and disseminate knowledge. Among other relevant contributions, this paper suggests that digital nomads might rather be thought of as “short-term locals” instead of “long-term tourists” regarding their consumption patterns; argues that tourism stakeholders conceive digital nomads as off-season tourist boosters but not a main tourist target group; and hints at the fact that digital nomad knowledge transfer is unlikely to occur without the needed platforms. In doing so, this article constitutes a timely contribution to the academic literature since it interrogates the approach of local authorities to digital nomadism and unveils its specificities in Dalmatia, Croatia and Southeast Europe.
author Chavarria, Aris Dougas
author_facet Chavarria, Aris Dougas
author_sort Chavarria, Aris Dougas
title Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_short Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_full Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_fullStr Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_full_unstemmed Sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of Zadar’s local authorities vis-à-vis digital nomads
title_sort sustainable tourists, generous consumers, lifestyle inspirers: the attitudes and expectations of zadar’s local authorities vis-à-vis digital nomads
publisher Netcom
publishDate 2024
container_title URI:https://journals.openedition.org/netcom
url https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/vy1m
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/netcom/8409
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