Branding Indigeneity: Corporate Patronage of the Arts
Although corporate giving is an important source of support for initiatives related to indigenous cultures, it is less clear how companies gain advantages from patronage. This paper develops the concept of branding indigeneity to describe how companies benefit from philanthropy and sponsorships rela...
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| Udgivet i: | URI:https://journals.openedition.org/iss, |
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| Format: | Article ou chapitre numérique |
| Sprog: | Anglais |
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ICOFOM Study Series
2022
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| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |