Branding Indigeneity: Corporate Patronage of the Arts
Although corporate giving is an important source of support for initiatives related to indigenous cultures, it is less clear how companies gain advantages from patronage. This paper develops the concept of branding indigeneity to describe how companies benefit from philanthropy and sponsorships rela...
Kaydedildi:
| Yayımlandı: | URI:https://journals.openedition.org/iss, |
|---|---|
| Yazar: | |
| Materyal Türü: | Article ou chapitre numérique |
| Dil: | Anglais |
| Baskı/Yayın Bilgisi: |
ICOFOM Study Series
2022
|
| Konular: | |
| Online Erişim: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |