How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother
How is it possible to become a celebrity by impersonating one? This is the question we pose in this article by exploring ethnographically the digital life of @hebecamargo, a fake celebrity profile created by Victor Calazans, known for being a social media guru in the Brazilian advertising industry d...
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| Pubblicato in: | URI:https://journals.openedition.org/horizontes, |
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| Autori principali: | , |
| Natura: | Article ou chapitre numérique |
| Lingua: | Anglais |
| Pubblicazione: |
Horizontes Antropológicos
2020
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| Soggetti: | |
| Accesso online: | Accès Université d'Orléans et IFPM |