Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario

Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario

At a time when corporate sponsorship of contemporary art has become increasingly widespread, allowing sponsors to enhance their brands and receive return on investment in the shape of tax breaks and publicity, business has maximized this association by also capitalizing on what it perceives as the w...

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Zapisane w:
Opis bibliograficzny
Wydane w:URI:https://journals.openedition.org/ejas,
1. autor: Gould, Charlotte
Format: Article ou chapitre numérique
Język:Anglais
Wydane: European journal of American studies 2023
Hasła przedmiotowe:
performance art
sponsorship
corporate art commissioning
Taylorism
Post-Fordism
Dostęp online:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
id openedition-oai:revues.org:ejas_19735
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spelling openedition-oai:revues.org:ejas_19735 https://doi.org/10.4000/ejas.19735 urn:doi:10.4000/ejas.19735 en https://journals.openedition.org/ejas/19735 2023-07-08T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/fmz9 https://creativecommons.org/licenses/by-nc/4.0/ Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario European journal of American studies European Association for American Studies info:eu-repo/semantics/reference/issn/1991-9336 URI:https://journals.openedition.org/ejas Gould, Charlotte performance art sponsorship corporate art commissioning Taylorism Post-Fordism At a time when corporate sponsorship of contemporary art has become increasingly widespread, allowing sponsors to enhance their brands and receive return on investment in the shape of tax breaks and publicity, business has maximized this association by also capitalizing on what it perceives as the work ethic and entrepreneurial skills of the art world. The art world has indeed become a benchmark of production and management for the business world which praises its ever-youthful energy, its inventiveness, hipness, and sense of freedom, its flexible working hours and short-term or zero-hour contracts. Following the success of the creative industries, private companies have been keen to embrace this post-Fordist work model and link it to the global neoliberal market economy. This article looks into the way different performance artists have engaged with a corporate environment, but also more generally at the way art has navigated new relations with its economic context in recent years. And since performance management is largely the result of the export of American business models to Western Europe since World War II, it makes sense to look for the roots of this phenomenon on that side of the Atlantic.
collection OpenEdition Journal
language Anglais
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/OpenEdition Journals/
topic performance art
sponsorship
corporate art commissioning
Taylorism
Post-Fordism
spellingShingle performance art
sponsorship
corporate art commissioning
Taylorism
Post-Fordism
Gould, Charlotte
Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
description At a time when corporate sponsorship of contemporary art has become increasingly widespread, allowing sponsors to enhance their brands and receive return on investment in the shape of tax breaks and publicity, business has maximized this association by also capitalizing on what it perceives as the work ethic and entrepreneurial skills of the art world. The art world has indeed become a benchmark of production and management for the business world which praises its ever-youthful energy, its inventiveness, hipness, and sense of freedom, its flexible working hours and short-term or zero-hour contracts. Following the success of the creative industries, private companies have been keen to embrace this post-Fordist work model and link it to the global neoliberal market economy. This article looks into the way different performance artists have engaged with a corporate environment, but also more generally at the way art has navigated new relations with its economic context in recent years. And since performance management is largely the result of the export of American business models to Western Europe since World War II, it makes sense to look for the roots of this phenomenon on that side of the Atlantic.
author Gould, Charlotte
author_facet Gould, Charlotte
author_sort Gould, Charlotte
title Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
title_short Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
title_full Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
title_fullStr Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
title_full_unstemmed Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
title_sort art, performance, and outsourcing in corporate art commissioning: an american scenario
publisher European journal of American studies
publishDate 2023
container_title URI:https://journals.openedition.org/ejas
url https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/ejas.19735
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/ejas/19735
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