Understanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands
The emergence of the baby boomers, as a new group of people aged 55 to 75, with unique interests, media exposure and shopping habits, set a before and after in the language that brands must speak. The main objective of social media is to build engagement, and in the digital environment, it means eng...
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| Publicat a: | URI:https://journals.openedition.org/cs, |
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| Autors principals: | , , , |
| Format: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicat: |
Comunicação e sociedade
2022
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| Matèries: | |
| Accés en línia: | Accès Université d'Orléans et IFPM |