Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts
The term “sharing economy” is intended to identify a set of social relations, digitally mediated, based on the principles of reciprocity and trust. However, such principles must result from the technological and design requirements of the platforms used where users deposit their personal data, inser...
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| Publicado no: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , , |
| Formato: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicado em: |
Comunicação e sociedade
2022
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| Acesso em linha: | Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cs_5500 |
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openedition |
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openedition-oai:revues.org:cs_5500 en https://journals.openedition.org/cs/5500 2022-04-13T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eypo https://creativecommons.org/licenses/by-nc/4.0/ Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Sales, Raissa Karen Leitinho Amaro, Ana Carla Baldi, Vania plataformas digitais partilha estilos de vida colaborativos confiança sustentável digital platforms sharing collaborative lifestyles trust sustainable The term “sharing economy” is intended to identify a set of social relations, digitally mediated, based on the principles of reciprocity and trust. However, such principles must result from the technological and design requirements of the platforms used where users deposit their personal data, insert information about interests and daily practices, communicate with strangers and, in this way, create personal bonds. The study hereby presented aims to identify a set of guidelines for building trust in the context of digitally mediated sharing of collaborative lifestyles, on platforms that promote the sharing of experiences in sustainable contexts. Within the scope of this study, sharing collaborative lifestyles means a non-monetary social exchange of knowledge, skills, accommodation, and food. The analyzed platforms — Volunteers Base, The Poosh, and WWOOF Portugal — are non-commercial organizations that promote experiences in educational projects in eco villages, natural construction projects in rural areas, permaculture projects on farms, among others. A multi-case and documentary study of the terms and policies published by these digital platforms was carried out. These regulatory documents were submitted to content analysis, using the Iramuteq and MAXQDA software. From this analysis, 20 guidelines emerged, in three categories: “practices and conduct”, “conditions” and “security and privacy”, which can guide users and platforms in the construction of digitally mediated sharing relationships in a transparent and reliable way. A designação de “economia de partilha” pretende identificar um conjunto de relações sociais, digitalmente mediadas, baseadas nos princípios da reciprocidade e confiança. Todavia, tais princípios devem resultar dos requisitos tecnológicos e de design das plataformas utilizadas onde os utilizadores depositam os seus dados pessoais, inserem informações sobre interesses e práticas quotidianas, comunicam com desconhecidos e, desta forma, criam vínculos pessoais. Este estudo tem como objetivo identificar um conjunto de diretrizes para a construção da confiança na partilha de estilos de vida colaborativos mediada digitalmente por plataformas que promovem partilha de experiências em contextos sustentáveis. Neste estudo, a partilha de estilos de vida colaborativos é compreendida como uma troca social não monetária de conhecimentos, habilidades, acomodação e alimentação. As plataformas analisadas, Volunteers Base, The Poosh e WWOOF Portugal, são organizações não comerciais que promovem experiências em projetos de educação em ecovilas, de construção natural em zonas rurais, de permacultura em quintas, entre outros. Realizou-se, portanto, um estudo multicasos e documental dos termos e políticas divulgados por estas plataformas digitais. Estes documentos reguladores foram submetidos a uma análise de conteúdo com auxílio dos softwares Iramuteq e MAXQDA. Desta análise emergiram 20 diretrizes, em três categorias: “práticas e condutas”; “condições”; e “segurança e privacidade”, que podem orientar os utilizadores e as plataformas na intenção de construir relações de partilha mediadas digitalmente de forma transparente e confiável. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
plataformas digitais partilha estilos de vida colaborativos confiança sustentável digital platforms sharing collaborative lifestyles trust sustainable |
| spellingShingle |
plataformas digitais partilha estilos de vida colaborativos confiança sustentável digital platforms sharing collaborative lifestyles trust sustainable Sales, Raissa Karen Leitinho Amaro, Ana Carla Baldi, Vania Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts |
| description |
The term “sharing economy” is intended to identify a set of social relations, digitally mediated, based on the principles of reciprocity and trust. However, such principles must result from the technological and design requirements of the platforms used where users deposit their personal data, insert information about interests and daily practices, communicate with strangers and, in this way, create personal bonds. The study hereby presented aims to identify a set of guidelines for building trust in the context of digitally mediated sharing of collaborative lifestyles, on platforms that promote the sharing of experiences in sustainable contexts. Within the scope of this study, sharing collaborative lifestyles means a non-monetary social exchange of knowledge, skills, accommodation, and food. The analyzed platforms — Volunteers Base, The Poosh, and WWOOF Portugal — are non-commercial organizations that promote experiences in educational projects in eco villages, natural construction projects in rural areas, permaculture projects on farms, among others. A multi-case and documentary study of the terms and policies published by these digital platforms was carried out. These regulatory documents were submitted to content analysis, using the Iramuteq and MAXQDA software. From this analysis, 20 guidelines emerged, in three categories: “practices and conduct”, “conditions” and “security and privacy”, which can guide users and platforms in the construction of digitally mediated sharing relationships in a transparent and reliable way. |
| author |
Sales, Raissa Karen Leitinho Amaro, Ana Carla Baldi, Vania |
| author_facet |
Sales, Raissa Karen Leitinho Amaro, Ana Carla Baldi, Vania |
| author_sort |
Sales, Raissa Karen Leitinho |
| title |
Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts |
| title_short |
Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts |
| title_full |
Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts |
| title_fullStr |
Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts |
| title_full_unstemmed |
Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts |
| title_sort |
building trust in digital platforms for sharing collaborative lifestyles in sustainable contexts |
| publisher |
Comunicação e sociedade |
| publishDate |
2022 |
| container_title |
URI:https://journals.openedition.org/cs |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/5500 |
| _version_ |
1877293217669447680 |