The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance
This study analyzes the social ranking experience of Black users and drivers of the private transportation company Uber in the city of Rio de Janeiro, Brazil. With the attention turned to the experience and evaluation system of the company, it is observed how they appear in the contemporary logic of...
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| Vydáno v: | URI:https://journals.openedition.org/cs, |
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| Hlavní autoři: | , |
| Médium: | Article ou chapitre numérique |
| Jazyk: | Anglais |
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Comunicação e sociedade
2022
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| On-line přístup: | Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cs_5059 |
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openedition |
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openedition-oai:revues.org:cs_5059 en https://journals.openedition.org/cs/5059 2022-04-13T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eypa https://creativecommons.org/licenses/by-nc/4.0/ The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Evangelo, Naiara Silva Oliveira, Fátima Cristina Regis Martins de ranqueamento social Uber racismo vigilância social ranking Uber racism surveillance This study analyzes the social ranking experience of Black users and drivers of the private transportation company Uber in the city of Rio de Janeiro, Brazil. With the attention turned to the experience and evaluation system of the company, it is observed how they appear in the contemporary logic of surveillance. Based on discussions and observations carried out in exploratory research, the study asks: with data surveillance mechanisms in operation, how are Black people experiencing the social logic of ranking in Uber’s environment? Cartography was the methodology chosen for the study, considering the possibility of monitoring processes and their commitment to experimentation — with flexible data production procedures — as well as its research-intervention nature (Escóssia et al., 2009). Thus, the main objective of the research was to investigate this experience in order to broaden the analysis of contemporary surveillance with a racialized approach; and among the specific objectives, we aim at breaking the silencing and invisibility of Black theoretical perspectives (Ribeiro, 2017). The theoretical framework of the study will be divided into two study axes: race relations and surveillance. It is therefore realized that, in the era of big data, discrimination can appear in a hidden way as technologies perform a false neutrality that accelerates and deepens it (Benjamin, 2019). Este estudo analisa a experiência de ranqueamento social de usuários e motoristas negros da empresa de transporte privado Uber, na cidade do Rio de janeiro, Brasil. Com os olhares voltados para a vivência e para o sistema de avaliação da empresa, observa-se como a experiência aparece na lógica contemporânea da vigilância. A partir de discussões e observações realizadas em pesquisa exploratória, o estudo questiona: na ambiência da Uber, com mecanismos de vigilância de dados em operação, de que modo os negros estão vivenciando a lógica social de ranqueamento? A cartografia foi a metodologia escolhida para o estudo, considerando a possibilidade de acompanhar processos e sua aposta na experimentação, com procedimentos flexíveis de produção de dados, bem como o seu caráter pesquisa-intervenção (Escóssia et al., 2009). Assim, o objetivo principal da pesquisa é investigar essa vivência com o intuito de ampliar a análise da vigilância contemporânea com um recorte racializado e entre os objetivos específicos pretende-se romper com o silenciamento e a invisibilidade de perspectivas teóricas negras (Ribeiro, 2017). O arcabouço teórico do estudo será dividido em dois eixos: estudo das relações raciais e os estudos de vigilância. Percebemos, assim, que na era do big data a discriminação pode aparecer de forma oculta, pois as tecnologias performam uma falsa neutralidade, o que acelera e cria discriminações ainda mais profundas (Benjamin, 2019). |
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OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
ranqueamento social Uber racismo vigilância social ranking Uber racism surveillance |
| spellingShingle |
ranqueamento social Uber racismo vigilância social ranking Uber racism surveillance Evangelo, Naiara Silva Oliveira, Fátima Cristina Regis Martins de The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance |
| description |
This study analyzes the social ranking experience of Black users and drivers of the private transportation company Uber in the city of Rio de Janeiro, Brazil. With the attention turned to the experience and evaluation system of the company, it is observed how they appear in the contemporary logic of surveillance. Based on discussions and observations carried out in exploratory research, the study asks: with data surveillance mechanisms in operation, how are Black people experiencing the social logic of ranking in Uber’s environment? Cartography was the methodology chosen for the study, considering the possibility of monitoring processes and their commitment to experimentation — with flexible data production procedures — as well as its research-intervention nature (Escóssia et al., 2009). Thus, the main objective of the research was to investigate this experience in order to broaden the analysis of contemporary surveillance with a racialized approach; and among the specific objectives, we aim at breaking the silencing and invisibility of Black theoretical perspectives (Ribeiro, 2017). The theoretical framework of the study will be divided into two study axes: race relations and surveillance. It is therefore realized that, in the era of big data, discrimination can appear in a hidden way as technologies perform a false neutrality that accelerates and deepens it (Benjamin, 2019). |
| author |
Evangelo, Naiara Silva Oliveira, Fátima Cristina Regis Martins de |
| author_facet |
Evangelo, Naiara Silva Oliveira, Fátima Cristina Regis Martins de |
| author_sort |
Evangelo, Naiara Silva |
| title |
The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance |
| title_short |
The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance |
| title_full |
The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance |
| title_fullStr |
The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance |
| title_full_unstemmed |
The Black Social Ranking Experience at Uber: A Racialized Reflection on Contemporary Surveillance |
| title_sort |
black social ranking experience at uber: a racialized reflection on contemporary surveillance |
| publisher |
Comunicação e sociedade |
| publishDate |
2022 |
| container_title |
URI:https://journals.openedition.org/cs |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/5059 |
| _version_ |
1877293217507966976 |