Unproductive expenditure and spectacular merchandise

Unproductive expenditure and spectacular merchandise

In order to fully grasp the spirit of our times, we need to analyse fully the contemporary relationship between spectacle and consumption: spectacular consumption and the spectacle of consumption. The chain of sign merchandise (Baudrillard, 1968) is simultaneously a mean and a vehicle of adherence t...

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Détails bibliographiques
Dans:URI:https://journals.openedition.org/cs,
Auteur principal: Susca, Vincenzo
Format: Article ou chapitre numérique
Langue:Anglais
Publié: Comunicação e sociedade 2021
Sujets:
imaginário
consumo
espetáculo
imaginary
consumption
spectacle
Accès en ligne:Accès Université d'Orléans et IFPM
id openedition-oai:revues.org:cs_4495
record_format openedition
spelling openedition-oai:revues.org:cs_4495 en https://journals.openedition.org/cs/4495 2021-02-09T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eyp2 https://creativecommons.org/licenses/by-nc/4.0/ Unproductive expenditure and spectacular merchandise Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Susca, Vincenzo imaginário consumo espetáculo imaginary consumption spectacle In order to fully grasp the spirit of our times, we need to analyse fully the contemporary relationship between spectacle and consumption: spectacular consumption and the spectacle of consumption. The chain of sign merchandise (Baudrillard, 1968) is simultaneously a mean and a vehicle of adherence to the productive and political system. It takes on extraordinary value from the moment it welcomes all that is non-rational in a rationalised society, as well as it embodies the anti-utilitarian aspect of a social system based solely on the logic of utilitarianism. In this sense, the cycle of spectacular consumption coincides with the consumption of bourgeois individuality, while the mass that has become public becomes the matrix in which the subject loses itself and cushions the weight of change in a way to express the impulses marginalized by the social system. Para apreender corretamente o espírito de nosso tempo, é necessário analisar em profundidade e na superfície a correspondência contemporânea entre o espetáculo e o consumo: consumo espetacular e espetáculo de consumo. A cadeia das mercadorias-signos (Baudrillard, 1968), meio e veículo de adesão ao sistema produtivo e político, assume um valor extraordinário a partir do momento em que acolhe tudo o que é não-racional numa sociedade racionalizada, bem como o aspeto anti-utilitarista de um social focado, precisamente, na lógica do utilitarismo. Nesse sentido, o ciclo dos consumos espetaculares coincide com o consumo da individualidade burguesa, enquanto a massa que se tornou público se torna a matriz na qual o sujeito se perde para amortecer o peso das mudanças e exprimir as pulsões marginalizadas pelo sistema social.
collection OpenEdition Journal
language Anglais
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/OpenEdition Journals/
topic imaginário
consumo
espetáculo
imaginary
consumption
spectacle
spellingShingle imaginário
consumo
espetáculo
imaginary
consumption
spectacle
Susca, Vincenzo
Unproductive expenditure and spectacular merchandise
description In order to fully grasp the spirit of our times, we need to analyse fully the contemporary relationship between spectacle and consumption: spectacular consumption and the spectacle of consumption. The chain of sign merchandise (Baudrillard, 1968) is simultaneously a mean and a vehicle of adherence to the productive and political system. It takes on extraordinary value from the moment it welcomes all that is non-rational in a rationalised society, as well as it embodies the anti-utilitarian aspect of a social system based solely on the logic of utilitarianism. In this sense, the cycle of spectacular consumption coincides with the consumption of bourgeois individuality, while the mass that has become public becomes the matrix in which the subject loses itself and cushions the weight of change in a way to express the impulses marginalized by the social system.
author Susca, Vincenzo
author_facet Susca, Vincenzo
author_sort Susca, Vincenzo
title Unproductive expenditure and spectacular merchandise
title_short Unproductive expenditure and spectacular merchandise
title_full Unproductive expenditure and spectacular merchandise
title_fullStr Unproductive expenditure and spectacular merchandise
title_full_unstemmed Unproductive expenditure and spectacular merchandise
title_sort unproductive expenditure and spectacular merchandise
publisher Comunicação e sociedade
publishDate 2021
container_title URI:https://journals.openedition.org/cs
url https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/4495
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