Refugees and migrants in public campaigns: being a voice for the voiceless

Refugees and migrants in public campaigns: being a voice for the voiceless

This article focuses on the persuasive potential of public communication campaigns on refugees and migrants. From the analysis of the rhetoric to supports (n=62), it is concluded that the discourse adopts a rhetorical tactic based on the Aristotelian proposal: ethos, pathos and logos. The results in...

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Τόπος έκδοσης:URI:https://journals.openedition.org/cs,
Κύριος συγγραφέας: Belim, Célia
Μορφή: Article ou chapitre numérique
Γλώσσα:Anglais
Έκδοση: Comunicação e sociedade 2021
Θέματα:
refugees
migrants
public campaigns
discourse
rhetoric
refugiados
migrantes
campanhas públicas
discurso
retórica
Διαθέσιμο Online:Accès Université d'Orléans et IFPM
id openedition-oai:revues.org:cs_4042
record_format openedition
spelling openedition-oai:revues.org:cs_4042 en https://journals.openedition.org/cs/4042 2021-02-09T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eyom https://creativecommons.org/licenses/by-nc/4.0/ Refugees and migrants in public campaigns: being a voice for the voiceless Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Belim, Célia refugees migrants public campaigns discourse rhetoric refugiados migrantes campanhas públicas discurso retórica This article focuses on the persuasive potential of public communication campaigns on refugees and migrants. From the analysis of the rhetoric to supports (n=62), it is concluded that the discourse adopts a rhetorical tactic based on the Aristotelian proposal: ethos, pathos and logos. The results indicate: 1) the use of the credibility of the source and the active subject, constructing the impression that they are worthy of trust; 2) at the level of pathos, the instigation of the affective dimension, motivating, potentially and with positive value, empathy, compassion, exercise of reflection, recognition of the error of prejudices, weight of responsibility, impetus to act and to solve problems, gratification for helping and awareness of the contribution to something positive and, with negative value, frustration and guilt; 3) at the level of logos, the strength of realism –, based on statistical data, facts, examples and personalization –, stylistic resources such as metaphor, the use of the question mark, and the diversity of creativity. Este artigo foca-se no potencial persuasivo das campanhas de comunicação pública sobre refugiados e migrantes. A partir da análise da retórica a suportes (n=62), conclui-se que o discurso adota uma tática retórica assente na proposta aristotélica: ethos, pathos e logos. Os resultados indicam: 1) o uso da credibilidade da fonte e do sujeito ativo, construindo a impressão de que são dignos de confiança; 2) ao nível do pathos, a instigação da dimensão afetiva, motivando, potencialmente e com valor positivo, a empatia, o compadecimento, o exercício de reflexão, o reconhecimento do erro dos preconceitos, o peso da responsabilidade, o ímpeto a agir e a resolver problemas, a gratificação por ajudar e a consciencialização do contributo para algo positivo e, com valor negativo, a frustração e a culpa; 3) ao nível do logos, a força do realismo – alicerçada nos dados estatísticos, factos, exemplos e personalizações –, dos recursos estilísticos como a metáfora, do uso do ponto de interrogação e da riqueza e multiformismo da criatividade.
collection OpenEdition Journal
language Anglais
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/OpenEdition Journals/
topic refugees
migrants
public campaigns
discourse
rhetoric
refugiados
migrantes
campanhas públicas
discurso
retórica
spellingShingle refugees
migrants
public campaigns
discourse
rhetoric
refugiados
migrantes
campanhas públicas
discurso
retórica
Belim, Célia
Refugees and migrants in public campaigns: being a voice for the voiceless
description This article focuses on the persuasive potential of public communication campaigns on refugees and migrants. From the analysis of the rhetoric to supports (n=62), it is concluded that the discourse adopts a rhetorical tactic based on the Aristotelian proposal: ethos, pathos and logos. The results indicate: 1) the use of the credibility of the source and the active subject, constructing the impression that they are worthy of trust; 2) at the level of pathos, the instigation of the affective dimension, motivating, potentially and with positive value, empathy, compassion, exercise of reflection, recognition of the error of prejudices, weight of responsibility, impetus to act and to solve problems, gratification for helping and awareness of the contribution to something positive and, with negative value, frustration and guilt; 3) at the level of logos, the strength of realism –, based on statistical data, facts, examples and personalization –, stylistic resources such as metaphor, the use of the question mark, and the diversity of creativity.
author Belim, Célia
author_facet Belim, Célia
author_sort Belim, Célia
title Refugees and migrants in public campaigns: being a voice for the voiceless
title_short Refugees and migrants in public campaigns: being a voice for the voiceless
title_full Refugees and migrants in public campaigns: being a voice for the voiceless
title_fullStr Refugees and migrants in public campaigns: being a voice for the voiceless
title_full_unstemmed Refugees and migrants in public campaigns: being a voice for the voiceless
title_sort refugees and migrants in public campaigns: being a voice for the voiceless
publisher Comunicação e sociedade
publishDate 2021
container_title URI:https://journals.openedition.org/cs
url https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/4042
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