The communication role: the use of social networking sites in primary health care
It is well known that the growth of users on social networking sites has forced many institutions to consider the relevance of this communication channel. However, nothing is known about the use of social networking sites by the ACeS – Agrupamentos de Centros de Saúde, public services integrated in...
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| Vydáno v: | URI:https://journals.openedition.org/cs, |
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| Médium: | Article ou chapitre numérique |
| Jazyk: | Anglais |
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Comunicação e sociedade
2021
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| On-line přístup: | Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cs_3592 en https://journals.openedition.org/cs/3592 2021-02-05T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/eyoa https://creativecommons.org/licenses/by-nc/4.0/ The communication role: the use of social networking sites in primary health care Comunicação e sociedade Centro de estudos de comunicação e sociedade info:eu-repo/semantics/reference/issn/2183-3575 info:eu-repo/semantics/reference/issn/1645-2089 URI:https://journals.openedition.org/cs Garcia, Andreia Eiró-Gomes, Mafalda communication public relations health promotion primary health care agrupamentos de centros de saúde comunicação relações públicas promoção da saúde cuidados de saúde primários agrupamentos de centros de saúde It is well known that the growth of users on social networking sites has forced many institutions to consider the relevance of this communication channel. However, nothing is known about the use of social networking sites by the ACeS – Agrupamentos de Centros de Saúde, public services integrated in the Portuguese health service (Serviço Nacional de Saúde [SNS]), whose mission is to provide primary health care, the health’s promotion and disease’s prevention as well as the connection to other services for the continuity of healthcare. At the time of its creation, in 2008, the government recognized that primary health care is the central pillar of the health system. It is argued in this study that communication should be oriented towards fulfilling the mission of the institutions. In this way, it is intended to understand how the communication process by these SNS institutions, particularly those that use social networking sites, is contributing to the fulfilment of their organisational missions. The objectives of this study were to identify the ACeS that are present on Facebook and to analyze the communication that has been developed there. The corpus of analysis consisted of the universe of all the ACeS existing in Portugal. The sources of our data were all public publications on the ACeS Facebook pages in 2018. For the systematic analysis of the data (analysis of the manifest messages), it was used the method of content analysis both with a quantitative and qualitative nature. Sabe-se que o crescimento dos utilizadores das redes sociais obrigou muitas instituições a considerar a relevância deste canal de comunicação. Nada se sabe, contudo, sobre a utilização das redes sociais pelos ACeS – Agrupamentos de Centros de Saúde, serviços públicos integrados no Serviço Nacional de Saúde (SNS), que têm por missão a prestação de cuidados de saúde primários, a promoção da saúde e prevenção da doença e a ligação a outros serviços para a continuidade dos cuidados. No ato da sua criação, em 2008, o governo reconheceu que os cuidados de saúde primários são o pilar central do sistema de saúde. Defende-se, neste estudo, que a comunicação deve estar orientada para o cumprimento da missão das instituições. Deste modo, pretende-se perceber de que forma a comunicação desenvolvida por estas instituições do SNS, particularmente a que recorre às redes sociais, está a contribuir para o cumprimento das suas missões organizacionais. Os objetivos deste estudo foram identificar os ACeS que estão presentes no Facebook e analisar a comunicação que aí tem sido desenvolvida. O corpus de análise foi constituído pelo universo de todos os ACeS existentes em Portugal. As fontes dos nossos dados foram todas as publicações públicas nas páginas de Facebook dos ACeS em 2018. Para a análise sistemática dos dados (análise das mensagens manifestas), utilizou-se o método de análise de conteúdo tanto com cariz quantitativo como qualitativo. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
communication public relations health promotion primary health care agrupamentos de centros de saúde comunicação relações públicas promoção da saúde cuidados de saúde primários agrupamentos de centros de saúde |
| spellingShingle |
communication public relations health promotion primary health care agrupamentos de centros de saúde comunicação relações públicas promoção da saúde cuidados de saúde primários agrupamentos de centros de saúde Garcia, Andreia Eiró-Gomes, Mafalda The communication role: the use of social networking sites in primary health care |
| description |
It is well known that the growth of users on social networking sites has forced many institutions to consider the relevance of this communication channel. However, nothing is known about the use of social networking sites by the ACeS – Agrupamentos de Centros de Saúde, public services integrated in the Portuguese health service (Serviço Nacional de Saúde [SNS]), whose mission is to provide primary health care, the health’s promotion and disease’s prevention as well as the connection to other services for the continuity of healthcare. At the time of its creation, in 2008, the government recognized that primary health care is the central pillar of the health system. It is argued in this study that communication should be oriented towards fulfilling the mission of the institutions. In this way, it is intended to understand how the communication process by these SNS institutions, particularly those that use social networking sites, is contributing to the fulfilment of their organisational missions. The objectives of this study were to identify the ACeS that are present on Facebook and to analyze the communication that has been developed there. The corpus of analysis consisted of the universe of all the ACeS existing in Portugal. The sources of our data were all public publications on the ACeS Facebook pages in 2018. For the systematic analysis of the data (analysis of the manifest messages), it was used the method of content analysis both with a quantitative and qualitative nature. |
| author |
Garcia, Andreia Eiró-Gomes, Mafalda |
| author_facet |
Garcia, Andreia Eiró-Gomes, Mafalda |
| author_sort |
Garcia, Andreia |
| title |
The communication role: the use of social networking sites in primary health care |
| title_short |
The communication role: the use of social networking sites in primary health care |
| title_full |
The communication role: the use of social networking sites in primary health care |
| title_fullStr |
The communication role: the use of social networking sites in primary health care |
| title_full_unstemmed |
The communication role: the use of social networking sites in primary health care |
| title_sort |
communication role: the use of social networking sites in primary health care |
| publisher |
Comunicação e sociedade |
| publishDate |
2021 |
| container_title |
URI:https://journals.openedition.org/cs |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cs/3592 |
| _version_ |
1877293728964542464 |