Public relations and campaigns about road safety and drug use: efficacy assessment of campaigns in audiovisual media
This investigation measures the effectiveness of media relations in campaigns on road safety and drugs. Spain is among the European countries with the highest rates of road accidents due to drug use (Instituto Nacional de Toxicología y Ciencias Forenses, 2017) and, as a result, several organizations...
Enregistré dans:
| Udgivet i: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , , |
| Format: | Article ou chapitre numérique |
| Sprog: | Anglais |
| Udgivet: |
Comunicação e sociedade
2021
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| Fag: | |
| Online adgang: | Accès Université d'Orléans et IFPM |