Ethanol Activism: Discursive and Advertising Calls to the Consumption of Propagandistic Beers
This article examines the discursive strategies of consumption solicitation on craft beer labels that referenced the 2022 Brazilian presidential elections. Drawing on the theoretical and methodological assumptions of the French-line discourse approach, the labels of the breweries Rock n’ Bräu, Mito,...
Kaydedildi:
| Yayımlandı: | URI:https://journals.openedition.org/cs, |
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| Yazar: | |
| Materyal Türü: | Article ou chapitre numérique |
| Dil: | Anglais |
| Baskı/Yayın Bilgisi: |
Comunicação e sociedade
2026
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| Konular: | |
| Online Erişim: | Accès Université d'Orléans et IFPM |