Lifestyle Eco-Influencers Advertising: Is Engagement Driven by Content or Fandom?
This research examines the main common characteristics among the contents of five eco-influencer accounts from different Western countries. A quantitative content analysis was performed on 187 Instagram posts published by eco-influencers from the United Kingdom, United States, Belgium, Spain, and Pe...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , , |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
| Publié: |
Comunicação e sociedade
2024
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| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM |
