The Hypertelevision in the Brazilian Mediatic Scenario: An Analysis of Strategies Adopted by the Streaming Platform Globoplay

This article endeavours to examine how Brazilian television has responded to technological trends in the context of media convergence within the realm of Brazilian television, with a specific focus on the streaming platform of Globo Group, the largest media conglomerate in Latin America, known as Gl...

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Detalhes bibliográficos
Publicado no:URI:https://journals.openedition.org/cs,
Autor principal: Neto, Valdemir Santos
Formato: Article ou chapitre numérique
Idioma:Anglais
Publicado em: Comunicação e sociedade 2024
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Acesso em linha:Accès Université d'Orléans et IFPM

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