Rational consumer choice
Consumer oriented communication sciences (marketing and advertising) base their work on a pattern of individual behavior that relies essentially on psychological and sociological motivations. In this paper, we discuss how the economic science deals with the consumer choice problem and we argue that...
Salvato in:
| Pubblicato in: | URI:https://journals.openedition.org/cp, |
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| Autore principale: | |
| Natura: | Article ou chapitre numérique |
| Lingua: | Anglais |
| Pubblicazione: |
Comunicação pública
2020
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| Soggetti: | |
| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |