Incorporating the «proudly south african» campaign in communication programmes of South African firms
The aim of this paper is to provide information on the use of a «patriotic campaign», the Proudly South African campaign, to communicate with the domestic South African market. The article commences with background on the effects of country of origin and ethnocentrism. This section is followed by a...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/cp, |
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| Auteur principal: | |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
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Comunicação pública
2020
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |