A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s
Beginning in the 1930s, a new type of women’s magazine appeared in France, concentrating on the theme of female beauty. The concept of beauty, previously associated either with natural endowments or with clothing, was redefined by the editors of these new publications to be the result of regular use...
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| 發表在: | URI:https://journals.openedition.org/cliowgh, |
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| 主要作者: | |
| 格式: | Article ou chapitre numérique |
| 語言: | Anglais |
| 出版: |
Clio
2018
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| 主題: | |
| 在線閱讀: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cliowgh_740 |
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openedition |
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openedition-oai:revues.org:cliowgh_740 https://doi.org/10.4000/cliowgh.740 urn:doi:10.4000/cliowgh.740 en https://journals.openedition.org/cliowgh/740 2018-07-20T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/e3t5 All rights reserved A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s Clio Belin info:eu-repo/semantics/reference/issn/2554-3822 URI:https://journals.openedition.org/cliowgh Geers, Alexie body women’s magazines beauty cosmetics industry advertising corps beauté presse féminine industries cosmétiques publicité Beginning in the 1930s, a new type of women’s magazine appeared in France, concentrating on the theme of female beauty. The concept of beauty, previously associated either with natural endowments or with clothing, was redefined by the editors of these new publications to be the result of regular use of beauty products. The earliest of these magazines, Votre Beauté, was created by Eugène Schueller, founder of the cosmetics conglomerate L’Oreal. This article focuses on how the new definition of beauty was developed in the pages of Votre Beauté, through both editorial content and commercial advertising À partir des années 1930, émerge en France une nouvelle forme de presse destinée aux femmes où apparaît la thématique de la beauté. L’idée de beauté, qui était liée principalement au vêtement ou à la nature est redessinée par la ligne éditoriale de ces nouveaux périodiques qui la définissent désormais par les soins du corps. La plus ancienne de ces publications, Votre Beauté, est créée par Eugène Schueller, fondateur de L’Oréal. Cet article porte sur la manière dont est élaborée cette nouvelle définition de la beauté, à la fois dans le contenu éditorial et dans les publicités de ce magazine. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
body women’s magazines beauty cosmetics industry advertising corps beauté presse féminine industries cosmétiques publicité |
| spellingShingle |
body women’s magazines beauty cosmetics industry advertising corps beauté presse féminine industries cosmétiques publicité Geers, Alexie A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s |
| description |
Beginning in the 1930s, a new type of women’s magazine appeared in France, concentrating on the theme of female beauty. The concept of beauty, previously associated either with natural endowments or with clothing, was redefined by the editors of these new publications to be the result of regular use of beauty products. The earliest of these magazines, Votre Beauté, was created by Eugène Schueller, founder of the cosmetics conglomerate L’Oreal. This article focuses on how the new definition of beauty was developed in the pages of Votre Beauté, through both editorial content and commercial advertising |
| author |
Geers, Alexie |
| author_facet |
Geers, Alexie |
| author_sort |
Geers, Alexie |
| title |
A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s |
| title_short |
A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s |
| title_full |
A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s |
| title_fullStr |
A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s |
| title_full_unstemmed |
A magazine to make you beautiful: Votre Beauté and the cosmetics industry in the 1930s |
| title_sort |
magazine to make you beautiful: votre beauté and the cosmetics industry in the 1930s |
| publisher |
Clio |
| publishDate |
2018 |
| container_title |
URI:https://journals.openedition.org/cliowgh |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/cliowgh.740 https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cliowgh/740 |
| _version_ |
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