The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012)
The body of female lingerie workers in France between 1968 and 2012 offers a heuristic vantage point to address several levels of analysis and temporalities. As producers as well as potential consumers, these women workers are at the heart of a double movement: on the one hand, their bodies at work...
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| izdano v: | URI:https://journals.openedition.org/cliowgh, |
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| Format: | Article ou chapitre numérique |
| Jezik: | Anglais |
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Clio
2017
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| Online dostop: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:cliowgh_289 |
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openedition |
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openedition-oai:revues.org:cliowgh_289 https://doi.org/10.4000/cliowgh.289 urn:doi:10.4000/cliowgh.289 en https://journals.openedition.org/cliowgh/289 2017-04-20T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/e3qz All rights reserved The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) Clio Belin info:eu-repo/semantics/reference/issn/2554-3822 URI:https://journals.openedition.org/cliowgh Gallot, Fanny body female workers product lingerie agency corps ouvrières produit lingerie agency The body of female lingerie workers in France between 1968 and 2012 offers a heuristic vantage point to address several levels of analysis and temporalities. As producers as well as potential consumers, these women workers are at the heart of a double movement: on the one hand, their bodies at work deconstruct the intimate nature of the bra; on the other hand, they are exposed on a daily level to the brand image, which they eventually incorporate. Indeed, the internal press as well as business strategies vaunt the bodies of female workers and often use them in the conception of products, as well as using their feedback as potential consumers. The intimate nature of the object produced may explain the attention female workers pay to their bodies, some even turn to plastic surgery. Nevertheless, in the protests against industrial plant closures, women workers sought to reduce fetishism surrounding bras through actions that involved rending visible the products of their work. De 1968 à 2012, le corps des ouvrières de la lingerie en France constitue un lieu d’observation heuristique en articulant plusieurs niveaux d’analyse et de temporalités. Comme productrices et comme consommatrices potentielles, les ouvrières se situent au croisement d’un double mouvement : d’un côté leurs corps à l’ouvrage déconstruisent la nature intime du produit et, de l’autre, elles se trouvent quotidiennement confrontées aux images véhiculées par la marque qu’elles finissent par incorporer. En effet, le corps des ouvrières est valorisé par l’entreprise à travers sa presse interne, ou par sa politique qui les met souvent à contribution dans la conception des produits ou dans leur appréciation comme consommatrices. Le caractère intime du produit fabriqué peut permettre d’expliquer l’attention que les ouvrières portent à leur propre corps, certaines ayant parfois recours à la chirurgie esthétique. Dans la mobilisation contre les fermetures d’usines, elles se livrent à une défétichisation du soutien-gorge, en rendant visible publiquement le produit de leur travail. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
body female workers product lingerie agency corps ouvrières produit lingerie agency |
| spellingShingle |
body female workers product lingerie agency corps ouvrières produit lingerie agency Gallot, Fanny The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) |
| description |
The body of female lingerie workers in France between 1968 and 2012 offers a heuristic vantage point to address several levels of analysis and temporalities. As producers as well as potential consumers, these women workers are at the heart of a double movement: on the one hand, their bodies at work deconstruct the intimate nature of the bra; on the other hand, they are exposed on a daily level to the brand image, which they eventually incorporate. Indeed, the internal press as well as business strategies vaunt the bodies of female workers and often use them in the conception of products, as well as using their feedback as potential consumers. The intimate nature of the object produced may explain the attention female workers pay to their bodies, some even turn to plastic surgery. Nevertheless, in the protests against industrial plant closures, women workers sought to reduce fetishism surrounding bras through actions that involved rending visible the products of their work. |
| author |
Gallot, Fanny |
| author_facet |
Gallot, Fanny |
| author_sort |
Gallot, Fanny |
| title |
The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) |
| title_short |
The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) |
| title_full |
The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) |
| title_fullStr |
The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) |
| title_full_unstemmed |
The revenge of the bra. Seamstresses’ bodies in the lingerie industry (1968-2012) |
| title_sort |
revenge of the bra. seamstresses’ bodies in the lingerie industry (1968-2012) |
| publisher |
Clio |
| publishDate |
2017 |
| container_title |
URI:https://journals.openedition.org/cliowgh |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/cliowgh.289 https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/cliowgh/289 |
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1877242327260463104 |