From LGBT+ Pride to NHS Praise

Drawing on cultural materialism, this article addresses the changing meanings of the rainbow flag over time and space, and focuses on its use in Great Britain in the context of the Covid-19 global pandemic. The flag, a long-standing emblem of the LGBT+ community, was temporarily used to express supp...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:URI:https://journals.openedition.org/angles,
Prif Awdur: Fourton, Clémence
Fformat: Article ou chapitre numérique
Iaith:Anglais
Cyhoeddwyd: Angles 2025
Pynciau:
Mynediad Ar-lein:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
id openedition-oai:revues.org:angles_9080
record_format openedition
spelling openedition-oai:revues.org:angles_9080 https://doi.org/10.4000/159oq urn:doi:10.4000/159oq en https://journals.openedition.org/angles/9080 2025-12-03T01:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/159oq https://creativecommons.org/licenses/by/4.0/ From LGBT+ Pride to NHS Praise Angles Société des Anglicistes de l'Enseignement Supérieur info:eu-repo/semantics/reference/issn/2274-2042 URI:https://journals.openedition.org/angles Fourton, Clémence arc-en-ciel matérialisme culturel Covid-19 drapeau des fiertés LGBT+ National Health Service sémiotique rainbow NHS cultural materialism Covid-19 LGBT+ semiotics Pride flag Drawing on cultural materialism, this article addresses the changing meanings of the rainbow flag over time and space, and focuses on its use in Great Britain in the context of the Covid-19 global pandemic. The flag, a long-standing emblem of the LGBT+ community, was temporarily used to express support for National Health Service workers. The article deconstructs this semantic shift, which turned a symbol used by a marginalised group into a consensual symbol of hope centred on a state institution. In order to make sense of this shift, the article first establishes a taxonomy of rainbow symbols, and delves into the various uses of the rainbow flag in different parts of the world. Building on this, it explores the relational modalities of rainbow symbols, which range from coexistence to contention, through coalescence. It can then explore the most recent competing uses of the rainbow flag (LGBT+ pride VS NHS raise), the conversations that this conflict produced, and its ultimate resolution. En s’inspirant du matérialisme culturel, cet article examine l’évolution des significations du drapeau arc-en-ciel, en se concentrant sur son usage en Grande-Bretagne dans le contexte de la pandémie de Covid-19. Emblème historique de la communauté LGBT+, le drapeau a été temporairement mobilisé pour exprimer un soutien au personnel du National Health Service (NHS). L’article déconstruit ce changement sémantique, qui a vu le symbole d’un groupe marginalisé devenir un symbole consensuel d’espoir, adressé à une institution étatique. Pour éclairer cette évolution, l’article propose d’abord une taxonomie des symboles arc-en-ciel et explore leurs usages dans différentes régions du monde. À partir de là, il analyse les modalités relationnelles de ces symboles, qui vont de la coexistence au conflit, en passant par la coalescence. Cela permet d’examiner les usages concurrents les plus récents du drapeau arc-en-ciel (fierté LGBT+ vs hommage au NHS), les débats qu’ils ont suscités, ainsi que leur résolution finale.
collection OpenEdition Journal
language Anglais
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/OpenEdition Journals/
topic arc-en-ciel
matérialisme culturel
Covid-19
drapeau des fiertés
LGBT+
National Health Service
sémiotique
rainbow
NHS
cultural materialism
Covid-19
LGBT+
semiotics
Pride flag
spellingShingle arc-en-ciel
matérialisme culturel
Covid-19
drapeau des fiertés
LGBT+
National Health Service
sémiotique
rainbow
NHS
cultural materialism
Covid-19
LGBT+
semiotics
Pride flag
Fourton, Clémence
From LGBT+ Pride to NHS Praise
description Drawing on cultural materialism, this article addresses the changing meanings of the rainbow flag over time and space, and focuses on its use in Great Britain in the context of the Covid-19 global pandemic. The flag, a long-standing emblem of the LGBT+ community, was temporarily used to express support for National Health Service workers. The article deconstructs this semantic shift, which turned a symbol used by a marginalised group into a consensual symbol of hope centred on a state institution. In order to make sense of this shift, the article first establishes a taxonomy of rainbow symbols, and delves into the various uses of the rainbow flag in different parts of the world. Building on this, it explores the relational modalities of rainbow symbols, which range from coexistence to contention, through coalescence. It can then explore the most recent competing uses of the rainbow flag (LGBT+ pride VS NHS raise), the conversations that this conflict produced, and its ultimate resolution.
author Fourton, Clémence
author_facet Fourton, Clémence
author_sort Fourton, Clémence
title From LGBT+ Pride to NHS Praise
title_short From LGBT+ Pride to NHS Praise
title_full From LGBT+ Pride to NHS Praise
title_fullStr From LGBT+ Pride to NHS Praise
title_full_unstemmed From LGBT+ Pride to NHS Praise
title_sort from lgbt+ pride to nhs praise
publisher Angles
publishDate 2025
container_title URI:https://journals.openedition.org/angles
url https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/159oq
https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/angles/9080
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