New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20
The study, located at the intersection of Media, Tourism and Cultural Studies, is an analysis of the cultural identity of Scottish cities emerging from their on-line promotion as tourist destinations in the last pre-Covid-19 season 2019-20. It is argued that Scotland’s tangible and intangible urban...
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| Udgivet i: | URI:https://journals.openedition.org/angles, |
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| Format: | Article ou chapitre numérique |
| Sprog: | Anglais |
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Angles
2023
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| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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openedition-oai:revues.org:angles_6709 |
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openedition |
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openedition-oai:revues.org:angles_6709 https://doi.org/10.4000/angles.6709 urn:doi:10.4000/angles.6709 en https://journals.openedition.org/angles/6709 2023-06-01T02:00:00Z info:eu-repo/semantics/openAccess article info:eu-repo/semantics/article urn:handle:20.500.13089/9n2e https://creativecommons.org/licenses/by/4.0/ New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 Angles Société des Anglicistes de l'Enseignement Supérieur info:eu-repo/semantics/reference/issn/2274-2042 URI:https://journals.openedition.org/angles Wawrzyczek, Irmina villes écossaises tourisme du patrimoine urbain tourisme du bien-être identités-palimpsestes et lieux textes de promotion touristique analyse du discours Scottish cities urban heritage tourism wellness tourism palimpsestic place identity tourism promotion texts discourse analysis The study, located at the intersection of Media, Tourism and Cultural Studies, is an analysis of the cultural identity of Scottish cities emerging from their on-line promotion as tourist destinations in the last pre-Covid-19 season 2019-20. It is argued that Scotland’s tangible and intangible urban heritage was consistently promoted as generating hedonistic, existential and spiritual experiences leading to an optimal state of individual well-being. The material under scrutiny involves official and independent tourism websites of six Scottish cities available on VisitScotland.com in 2019-20. Treated as cultural texts, they are analysed as evidence of the emergence of yet another commodified version of Scotland’s regional identity as a well-being paradise. The notion of place identity in the context of tourism is understood as a combination of selected physical attributes of a destination with a system of meanings and values attached to them by means of carefully planned discursive operations. Verbal discourse analysis is employed to demonstrate the prevalence of wellness discourse in the promotion of multifaceted urban heritage attractions. The term ‘palimpsest’ is proposed as a metaphoric description of the multi-layered place identities of the Scottish cities constructed in the texts under scrutiny. A concluding prediction is made that those identities constitute but a transient phase on the continuum of promotional efforts to adjust Scotland’s urban tourism offer to the changing consumer demand. Cette étude, située à mi-chemin entre les études des médias, du tourisme et de la culture, constitue une analyse inédite de l'identité culturelle des villes écossaises au travers la promotion en ligne dont elles ont bénéficié au cours de la période pré-Covid-19 2019-20. Il est affirmé ici que le patrimoine urbain matériel et immatériel de l'Écosse a été constamment présenté comme porteur d’expériences hédonistes, existentielles et spirituelles supposées mener à un état de bien-être individuel maximal. Les ressources étudiées ici consistent en des sites internet de promotion touristique, à la fois officiels et indépendants, de six villes écossaises et accessibles à partir de VisitScotland.com en 2019-20. Abordés en tant que textes culturels, ils sont analysés pour leur capacité à contribuer à la marchandisation de l'identité régionale écossaise, présentée comme paradis du bien-être. La notion d'identité de lieu, dans le contexte du tourisme, est comprise comme une combinaison d’éléments physiques sélectionnés d'une destination et d’un système de sens et de valeurs construits au moyen d'opérations discursives soigneusement élaborées. L'analyse du discours verbal est utilisée pour démontrer la prévalence du discours sur le bien-être dans la promotion des attraits multiples du patrimoine urbain. Le terme « palimpseste » est proposé comme description métaphorique des identités territoriales multidimensionnelles des villes écossaises construites par les textes étudiés. Ces identités constituent sans doute davantage qu'un effort momentané pour promouvoir le tourisme urbain de l'Écosse en réponse à l'évolution de la demande des consommateurs. |
| collection |
OpenEdition Journal |
| language |
Anglais |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/OpenEdition Journals/ |
| topic |
villes écossaises tourisme du patrimoine urbain tourisme du bien-être identités-palimpsestes et lieux textes de promotion touristique analyse du discours Scottish cities urban heritage tourism wellness tourism palimpsestic place identity tourism promotion texts discourse analysis |
| spellingShingle |
villes écossaises tourisme du patrimoine urbain tourisme du bien-être identités-palimpsestes et lieux textes de promotion touristique analyse du discours Scottish cities urban heritage tourism wellness tourism palimpsestic place identity tourism promotion texts discourse analysis Wawrzyczek, Irmina New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 |
| description |
The study, located at the intersection of Media, Tourism and Cultural Studies, is an analysis of the cultural identity of Scottish cities emerging from their on-line promotion as tourist destinations in the last pre-Covid-19 season 2019-20. It is argued that Scotland’s tangible and intangible urban heritage was consistently promoted as generating hedonistic, existential and spiritual experiences leading to an optimal state of individual well-being. The material under scrutiny involves official and independent tourism websites of six Scottish cities available on VisitScotland.com in 2019-20. Treated as cultural texts, they are analysed as evidence of the emergence of yet another commodified version of Scotland’s regional identity as a well-being paradise. The notion of place identity in the context of tourism is understood as a combination of selected physical attributes of a destination with a system of meanings and values attached to them by means of carefully planned discursive operations. Verbal discourse analysis is employed to demonstrate the prevalence of wellness discourse in the promotion of multifaceted urban heritage attractions. The term ‘palimpsest’ is proposed as a metaphoric description of the multi-layered place identities of the Scottish cities constructed in the texts under scrutiny. A concluding prediction is made that those identities constitute but a transient phase on the continuum of promotional efforts to adjust Scotland’s urban tourism offer to the changing consumer demand. |
| author |
Wawrzyczek, Irmina |
| author_facet |
Wawrzyczek, Irmina |
| author_sort |
Wawrzyczek, Irmina |
| title |
New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 |
| title_short |
New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 |
| title_full |
New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 |
| title_fullStr |
New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 |
| title_full_unstemmed |
New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20 |
| title_sort |
new gloss to urban heritage: the discursive repackaging of scottish cities as wellness retreats in online tourism promotion texts 2019-20 |
| publisher |
Angles |
| publishDate |
2023 |
| container_title |
URI:https://journals.openedition.org/angles |
| url |
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.4000/angles.6709 https://ezproxy.univ-orleans.fr/login?url=https://journals.openedition.org/angles/6709 |
| _version_ |
1877292795775942656 |