Making in-store payment enjoyable by adopting mobile payment
The increasing penetration rate of smartphones changes behaviors based on mobile unique features. Our research provides a first attempt to better understand the adoption of in-store smartphone usage to enhance a brick-and-mortar experience. More particularly, it focuses on proximity mobile payment (...
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| Autori principali: | , |
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
| Pubblicazione: |
2017
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| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |