Making in-store payment enjoyable by adopting mobile payment
The increasing penetration rate of smartphones changes behaviors based on mobile unique features. Our research provides a first attempt to better understand the adoption of in-store smartphone usage to enhance a brick-and-mortar experience. More particularly, it focuses on proximity mobile payment (...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
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| বিন্যাস: | Article ou chapitre numérique |
| ভাষা: | Français |
| প্রকাশিত: |
2017
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| অনলাইন ব্যবহার করুন: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-RINDU1_174_0064 |
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cairn |
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cairn-RINDU1_174_0064RINDU1Annales des Mines - Réalités industrielles https://stm.cairn.info/revue-realites-industrielles-2017-4-page-64?lang=en https://doi.org/10.3917/rindu1.174.0064 Making in-store payment enjoyable by adopting mobile payment De Kerviler, GwarlannDemoulin, Nathalie T. M.2017 fre Annales des Mines - Réalités industrielles | ovembre 2017 | 4 | 2017-10-23 | p. 64-68 | 1148-7941 RINDU1_17410 The increasing penetration rate of smartphones changes behaviors based on mobile unique features. Our research provides a first attempt to better understand the adoption of in-store smartphone usage to enhance a brick-and-mortar experience. More particularly, it focuses on proximity mobile payment (p-m-payment), which corresponds to a recent tendency of shoppers to finalize the transaction through their smartphone while they shop in a store. Using a perceived value approach, this paper identifies utilitarian, hedonic and social benefits as well as financial and privacy risks as key drivers of adoption for p-m-payment.A comparison between the drivers of this new in-store mobile usage and the ones for more familiar tasks such as mobile information search, highlights clear differences in what drives intention, as shoppers are more experienced with the latter.The paper discusses the implications for mobile and channel researches and provides suggestions for retailers to facilitate and take advantage of p-m-payment.Cairn free access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
The increasing penetration rate of smartphones changes behaviors based on mobile unique features. Our research provides a first attempt to better understand the adoption of in-store smartphone usage to enhance a brick-and-mortar experience. More particularly, it focuses on proximity mobile payment (p-m-payment), which corresponds to a recent tendency of shoppers to finalize the transaction through their smartphone while they shop in a store. Using a perceived value approach, this paper identifies utilitarian, hedonic and social benefits as well as financial and privacy risks as key drivers of adoption for p-m-payment.A comparison between the drivers of this new in-store mobile usage and the ones for more familiar tasks such as mobile information search, highlights clear differences in what drives intention, as shoppers are more experienced with the latter.The paper discusses the implications for mobile and channel researches and provides suggestions for retailers to facilitate and take advantage of p-m-payment. |
| author |
De Kerviler, Gwarlann Demoulin, Nathalie T. M. |
| spellingShingle |
De Kerviler, Gwarlann Demoulin, Nathalie T. M. Making in-store payment enjoyable by adopting mobile payment |
| author_facet |
De Kerviler, Gwarlann Demoulin, Nathalie T. M. |
| author_sort |
De Kerviler, Gwarlann |
| title |
Making in-store payment enjoyable by adopting mobile payment |
| title_short |
Making in-store payment enjoyable by adopting mobile payment |
| title_full |
Making in-store payment enjoyable by adopting mobile payment |
| title_fullStr |
Making in-store payment enjoyable by adopting mobile payment |
| title_full_unstemmed |
Making in-store payment enjoyable by adopting mobile payment |
| title_sort |
making in-store payment enjoyable by adopting mobile payment |
| publishDate |
2017 |
| container_title |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://stm.cairn.info/revue-realites-industrielles-2017-4-page-64?lang=en https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/rindu1.174.0064 |
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