Représentations de la RSO, capital marque et comportements des supporters
This article explores the social responsibility of soccer clubs from the point of view of their fans. Based on a survey of 670 fans and a structural equation model, it shows that their representations of social responsibility organized around social inclusion, education, donations, ethics, the envir...
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| Autori principali: | , , |
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
| Pubblicazione: |
2025
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| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |