Dédramatiser et restaurer la confiance
In the age of social media and unstable contexts, companies are increasingly exposed to reputation crises, requiring tailored communication strategies. In this context, when a severe crisis arises, the executive director is called upon to speak. This research analyzes five speeches from two executiv...
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| Hoofdauteurs: | , , |
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| Formaat: | Article ou chapitre numérique |
| Taal: | Français |
| Gepubliceerd in: |
2024
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| Onderwerpen: | |
| Online toegang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |