Dédramatiser et restaurer la confiance
In the age of social media and unstable contexts, companies are increasingly exposed to reputation crises, requiring tailored communication strategies. In this context, when a severe crisis arises, the executive director is called upon to speak. This research analyzes five speeches from two executiv...
Na minha lista:
| Auteurs principaux: | , , |
|---|---|
| Formato: | Article ou chapitre numérique |
| Idioma: | Français |
| Publicado em: |
2024
|
| Assuntos: | |
| Acesso em linha: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |