Un marketing à l’aune des représentations sociales de la notion de décroissance
Human responsibility for the geophysical changes witnessed today casts doubt on the dependence of our socio-economic model on the idea of growth. Accordingly, as we reflect on the responsibility we shoulder, the question of degrowth and its implications in management sciences must necessarily be rai...
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| Auteurs principaux: | , , , |
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| Formato: | Article ou chapitre numérique |
| Idioma: | Français |
| Publicado em: |
2024
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| Assuntos: | |
| Acesso em linha: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |