La participation ordinaire

Consumers’ perception of ordinary participation. Towards a better understanding Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple...

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Autori principali: Benoit-Moreau, Florence, Bonnemaizon, Audrey, Cadenat, Sandrine
Natura: Article ou chapitre numérique
Lingua:Français
Pubblicazione: 2013
Accesso online:Accès Université d'Orléans et IFPM
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spelling cairn-RFG_234_0151RFGRevue française de gestion https://shs.cairn.info/revue-francaise-de-gestion-2013-5-page-151?lang=fr La participation ordinaire Benoit-Moreau, FlorenceBonnemaizon, AudreyCadenat, Sandrine2013 fre Revue française de gestion | 234 | 5 | 2013-07-01 | p. 151-166 | 0338-4551 RFG_23482 Consumers’ perception of ordinary participation. Towards a better understanding Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple and non-creative participation is now widespread in our society. After defining the concept of “ordinary” participation, the present research investigates consumers’ perception of ordinary participation. The authors identify and discuss five participation schemes and derive theoretical and managerial implications.Cairn free access
language Français
format Article ou chapitre numérique
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description Consumers’ perception of ordinary participation. Towards a better understanding Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple and non-creative participation is now widespread in our society. After defining the concept of “ordinary” participation, the present research investigates consumers’ perception of ordinary participation. The authors identify and discuss five participation schemes and derive theoretical and managerial implications.
author Benoit-Moreau, Florence
Bonnemaizon, Audrey
Cadenat, Sandrine
spellingShingle Benoit-Moreau, Florence
Bonnemaizon, Audrey
Cadenat, Sandrine
La participation ordinaire
author_facet Benoit-Moreau, Florence
Bonnemaizon, Audrey
Cadenat, Sandrine
author_sort Benoit-Moreau, Florence
title La participation ordinaire
title_short La participation ordinaire
title_full La participation ordinaire
title_fullStr La participation ordinaire
title_full_unstemmed La participation ordinaire
title_sort la participation ordinaire
publishDate 2013
container_title
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url https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-francaise-de-gestion-2013-5-page-151?lang=fr
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