La participation ordinaire
Consumers’ perception of ordinary participation. Towards a better understanding Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple...
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| Autori principali: | , , |
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
| Pubblicazione: |
2013
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| Accesso online: | Accès Université d'Orléans et IFPM |
| Riassunto: | Consumers’ perception of ordinary participation. Towards a better understanding
Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the
literature has mainly focused on the latter, even though simple and non-creative
participation is now widespread in our society. After defining the concept of
“ordinary” participation, the present research investigates consumers’ perception of ordinary participation. The authors identify and discuss five participation
schemes and derive theoretical and managerial implications. |
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