Le « Yield Management »
Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be t...
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| Auteurs principaux: | , |
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| 格式: | Article ou chapitre numérique |
| 語言: | Français |
| 出版: |
2009
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| 在線閱讀: | Accès Université d'Orléans et IFPM |