Le « Yield Management »
Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be t...
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| Hoofdauteurs: | , |
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| Formaat: | Article ou chapitre numérique |
| Taal: | Français |
| Gepubliceerd in: |
2009
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| Online toegang: | Accès Université d'Orléans et IFPM |