Le « Yield Management » :: SCD d'Orléans

Le « Yield Management »

Le « Yield Management »

Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be t...

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Dades bibliogràfiques
Autors principals:	Foignet, Jean-Jacques, Carluer, Frédéric
Format:	Article ou chapitre numérique
Idioma:	Français
Publicat:	2009
Accés en línia:	Accès Université d'Orléans et IFPM

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