Le « Yield Management »

Le « Yield Management »

Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be t...

Description complète

Enregistré dans:
Détails bibliographiques
Auteurs principaux: Foignet, Jean-Jacques, Carluer, Frédéric
Format: Article ou chapitre numérique
Langue:Français
Publié: 2009
Accès en ligne:Accès Université d'Orléans et IFPM
id cairn-RFG_196_0029
record_format cairn
spelling cairn-RFG_196_0029RFGRevue française de gestion https://shs.cairn.info/revue-francaise-de-gestion-2009-6-page-29?lang=fr Le « Yield Management » Foignet, Jean-JacquesCarluer, Frédéric2009 fre Revue française de gestion | 196 | 6 | 2009-11-12 | p. 29-47 | 0338-4551 RFG_19695 Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be transposed to the attractivityof foreign direct investment by defining the chosen territory as a “product”, andsegmenting the market relied on the price sensitivity of the investor.Cairn free access
language Français
format Article ou chapitre numérique
building 0/Bibliothèque numérique/
1/Bibliothèque numérique/Cairn/
description Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be transposed to the attractivityof foreign direct investment by defining the chosen territory as a “product”, andsegmenting the market relied on the price sensitivity of the investor.
author Foignet, Jean-Jacques
Carluer, Frédéric
spellingShingle Foignet, Jean-Jacques
Carluer, Frédéric
Le « Yield Management »
author_facet Foignet, Jean-Jacques
Carluer, Frédéric
author_sort Foignet, Jean-Jacques
title Le « Yield Management »
title_short Le « Yield Management »
title_full Le « Yield Management »
title_fullStr Le « Yield Management »
title_full_unstemmed Le « Yield Management »
title_sort le « yield management »
publishDate 2009
container_title
container_issue
url https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-francaise-de-gestion-2009-6-page-29?lang=fr
_version_ 1877246555440807936

Documents similaires