Le « Yield Management »
Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be t...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
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| Fformat: | Article ou chapitre numérique |
| Iaith: | Français |
| Cyhoeddwyd: |
2009
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| Mynediad Ar-lein: | Accès Université d'Orléans et IFPM |
| Crynodeb: | Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be transposed to the attractivityof foreign direct investment by defining the chosen territory as a “product”, andsegmenting the market relied on the price sensitivity of the investor. |
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