Le « Yield Management »
Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be t...
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| Autors principals: | , |
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| Format: | Article ou chapitre numérique |
| Idioma: | Français |
| Publicat: |
2009
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| Accés en línia: | Accès Université d'Orléans et IFPM |
| Sumari: | Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment Yield Management, developed in the early 80’s, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be transposed to the attractivityof foreign direct investment by defining the chosen territory as a “product”, andsegmenting the market relied on the price sensitivity of the investor. |
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