Le ré-entrepreneuriat, une solution à la restructuration classique d'entreprise
“Re-Entrepreneurship” as an alternative to classical firm’s restructuration Organizational entrepreneurship takes on two forms: first, an organization that remains constantly entrepreneurial, secondly an organization that returns to an entrepreneurial approach following its interruption. William D....
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| Format: | Article ou chapitre numérique |
| Sprog: | Français |
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2009
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| Online adgang: | Accès Université d'Orléans et IFPM |
| Summary: | “Re-Entrepreneurship” as an alternative to classical firm’s restructuration Organizational entrepreneurship takes on two forms: first, an organization that remains constantly entrepreneurial, secondly an organization that returns to an entrepreneurial approach following its interruption. William D. Guth and Ari Ginsberg, in their definition of 1990, qualify this second form as a “strategic renewal”. This article addresses the issues of entrepreneurial renewal. It seeks, through case studies, to compare the classical restructuring measures- which consists of improving on the existing model- and the re-entrepreneurial process that strives to reinvent the business. The conclusion discusses the results of this research and thinks on some implications. |
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