« Vendre Moderne »

The period following the Second World War is seen as a period of the explosion of the theories of the consumer society, focusing in particular on publicity and its harmful effect on the needs of consumers. The Trente Glorieuses (the 30 years following the war) mark the thoughts on “the art of moder...

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Salvato in:
Dettagli Bibliografici
Autore principale: Desemerie, Pierre-Jean
Natura: Article ou chapitre numérique
Lingua:Français
Pubblicazione: 2019
Accesso online:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

Accesso online

https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-de-l-art-2019-4-page-59?lang=fr
https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/rda.206.0059