« Vendre Moderne »

The period following the Second World War is seen as a period of the explosion of the theories of the consumer society, focusing in particular on publicity and its harmful effect on the needs of consumers. The Trente Glorieuses (the 30 years following the war) mark the thoughts on “the art of moder...

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Bibliografski detalji
Glavni autor: Desemerie, Pierre-Jean
Format: Article ou chapitre numérique
Jezik:Français
Izdano: 2019
Online pristup:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

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