Éditorial
Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implement...
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| Auteurs principaux: | , , |
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| Format: | Article ou chapitre numérique |
| Sprog: | Français |
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2025
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| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-RCE_036_0007 |
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cairn |
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cairn-RCE_036_0007RCERegards croisés sur l'économie https://shs.cairn.info/revue-regards-croises-sur-leconomie-2025-1-page-7?lang=fr https://doi.org/10.3917/rce.036.0007 Éditorial Amberny-Chevalier, DianeChenard, AntoninLachkar, Aurélie2025 fre Regards croisés sur l'économie | 36 | 1 | 2025-07-21 | p. 7-12 | 1956-7413 RCE_03657 Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implemented in synergy with the tourism industry.Les monarchies du Golfe, Qatar en tête, utilisent le sport comme support de leur stratégie de communication politique afin d’améliorer leur image. Fortes de capacités financières imposantes, elles vont jusqu’à bouleverser le milieu sportif pour promouvoir leur réputation. Au-delà de l’image, c’est aussi toute une politique de diversification économique qui se met en place en synergie avec l’industrie touristique.Cairn restricted access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implemented in synergy with the tourism industry. |
| author |
Amberny-Chevalier, Diane Chenard, Antonin Lachkar, Aurélie |
| spellingShingle |
Amberny-Chevalier, Diane Chenard, Antonin Lachkar, Aurélie Éditorial |
| author_facet |
Amberny-Chevalier, Diane Chenard, Antonin Lachkar, Aurélie |
| author_sort |
Amberny-Chevalier, Diane |
| title |
Éditorial |
| title_short |
Éditorial |
| title_full |
Éditorial |
| title_fullStr |
Éditorial |
| title_full_unstemmed |
Éditorial |
| title_sort |
éditorial |
| publishDate |
2025 |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-regards-croises-sur-leconomie-2025-1-page-7?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/rce.036.0007 |
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