Surmonter les freins structurels et organisationnels de la performance
This research examines the effect of individualistic and collectivistic values on the relationship between young consumers' social engagement and their responsible behavior. It also highlights the influence of sociodemographic factors on the relationship between social engagement and responsibl...
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| Format: | Article ou chapitre numérique |
| Jezik: | Français |
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2025
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| Online dostop: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-RAMAP_004_0002 |
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cairn-RAMAP_004_0002RAMAPRevue africaine de management public https://droit.cairn.info/revue-africaine-de-management-public-2025-4-page-2?lang=fr https://doi.org/10.3917/ramap.004.0002 Surmonter les freins structurels et organisationnels de la performance Erick, LerouxPierre-Charles, Pupion2025 fre Revue africaine de management public | 4 | 2 | 2025-05-13 | p. 2-3 RAMAP_00431 This research examines the effect of individualistic and collectivistic values on the relationship between young consumers' social engagement and their responsible behavior. It also highlights the influence of sociodemographic factors on the relationship between social engagement and responsible behavior among young consumers. The study employs a mixed-methods approach, including an exploratory qualitative study and a quantitative study. The qualitative study identified the most popular brands among young people in Togo, while the quantitative study surveyed a sample of 837 young users of responsible brands aged 18 to 35 residing in Togo. The results show that individualistic values do not mediate the relationship between social engagement and responsible behavior. However, collectivistic values partially mediate this relationship. Among young consumers in Africa, particularly in Togo, collectivistic values, which underpin responsible consumption behavior, are not sufficiently ingrained in their behavior.The findings of this research have theoretical and managerial implications.Cette recherche étudie l'effet des valeurs à orientation individualiste et collectiviste dans la relation entre l’engagement social des consommateurs jeunes et leur comportement responsable. Elle met en évidence aussi l’influence des facteurs sociodémographiques sur la relation entre l’engagement social et le comportement responsable des consommateurs jeunes. La recherche utilise une approche mixte incluant une étude qualitative exploratoire et une étude quantitative. L’étude qualitative effectuée a permis d’identifier les marques les plus utilisées par les jeunes au Togo. Tandis que l’étude quantitative qui porte sur un échantillon de 837 jeunes utilisateurs de marques responsables âgés de 18 à 35 ans habitants au Togo. Les résultats montrent que les valeurs à orientation individualiste ne médiatisent pas la relation entre l’engagement social et le comportement responsable. Ce sont par contre les valeurs à orientation collectivistes qui médiatisent partiellement la relation entre l’engagement social et le comportement responsable. Chez le consommateur jeune en Afrique et particulièrement au Togo, les valeurs à orientation collectiviste, qui sous-tendent le comportement de consommation responsable, ne sont pas suffisamment ancrées dans les comportements. Les résultats de cette recherche ont des implications théoriques et managériales.Cairn free access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
This research examines the effect of individualistic and collectivistic values on the relationship between young consumers' social engagement and their responsible behavior. It also highlights the influence of sociodemographic factors on the relationship between social engagement and responsible behavior among young consumers. The study employs a mixed-methods approach, including an exploratory qualitative study and a quantitative study. The qualitative study identified the most popular brands among young people in Togo, while the quantitative study surveyed a sample of 837 young users of responsible brands aged 18 to 35 residing in Togo. The results show that individualistic values do not mediate the relationship between social engagement and responsible behavior. However, collectivistic values partially mediate this relationship. Among young consumers in Africa, particularly in Togo, collectivistic values, which underpin responsible consumption behavior, are not sufficiently ingrained in their behavior.The findings of this research have theoretical and managerial implications. |
| author |
Erick, Leroux Pierre-Charles, Pupion |
| spellingShingle |
Erick, Leroux Pierre-Charles, Pupion Surmonter les freins structurels et organisationnels de la performance |
| author_facet |
Erick, Leroux Pierre-Charles, Pupion |
| author_sort |
Erick, Leroux |
| title |
Surmonter les freins structurels et organisationnels de la performance |
| title_short |
Surmonter les freins structurels et organisationnels de la performance |
| title_full |
Surmonter les freins structurels et organisationnels de la performance |
| title_fullStr |
Surmonter les freins structurels et organisationnels de la performance |
| title_full_unstemmed |
Surmonter les freins structurels et organisationnels de la performance |
| title_sort |
surmonter les freins structurels et organisationnels de la performance |
| publishDate |
2025 |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://droit.cairn.info/revue-africaine-de-management-public-2025-4-page-2?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/ramap.004.0002 |
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1877246426730201088 |