Thibault Le Texier, La Main invisible des marchés. Une histoire critique du marketing
Abstract: Since the middle of the 20th century, the new theory of messages and regulation by information known as cybernetics has continued to evolve and expand in many directions. The Human Use of Human Beings. Cybernetics and Society, offers readers a presentation of cybernetics free of its mathe...
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| Formaat: | Article ou chapitre numérique |
| Taal: | Français |
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2024
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| Online toegang: | Accès Université d'Orléans et IFPM |