Big Data: Ushering New Vistas in Market Research
This column written by Altaf Merchant of the University of Washington invites marketing professionals to consider big data by taking into account this mass of information and analyzing them with the most accuracy. A fundamental challenge for marketing research and the training of future marketers.
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Article ou chapitre numérique |
| اللغة: | Français |
| منشور في: |
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| الملخص: | This column written by Altaf Merchant of the University of Washington invites marketing professionals to consider big data by taking into account this mass of information and analyzing them with the most accuracy. A fundamental challenge for marketing research and the training of future marketers. |
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