Les abonnements numériques : quelles évolutions pour nos métiers ?
Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She a...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Article ou chapitre numérique |
| Ngôn ngữ: | Français |
| Được phát hành: |
2008
|
| Truy cập trực tuyến: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |