Documentalistes, ajoutez de la valeur à vos services ! Jacques Chaumier et Éric Sutter , Paris : ADBS Éditions, 2007. – 63 p. – (L’essentiel sur..., ISSN 1773-729X). – ISBN 978-2-84365-095-6 : 15 €

Communication is an important aspect of marketing. Martine Vila-Raimondi reviewed several key points concerning the links between marketing and communication, and underscores the challenges of flexibility and reactivity and in the long term, how to structure an efficient communications policy. She a...

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Detaylı Bibliyografya
Yazar: Accart, Jean-Philippe
Materyal Türü: Article ou chapitre numérique
Dil:Français
Baskı/Yayın Bilgisi: 2008
Online Erişim:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

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