Le diagnostic marketing
The digital era has jostled the information and library sector by forcing a renewal of their services and necessitating the “redocumentarization process” movement in the face of information chaos. J-M Salaun describes in detail this new environment, the changes and consequences on the nature of our...
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2008
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| Online dostop: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-DOCSI_451_0036DOCSIDocumentaliste-Sciences de l'Information https://shs.cairn.info/revue-documentaliste-sciences-de-l-information-2008-1-page-36?lang=fr https://doi.org/10.3917/docsi.451.0036 Le diagnostic marketing Salaün, Jean-MichelMuet, Florence2008 fre Documentaliste-Sciences de l'Information | 45 | 1 | 2008-02-01 | p. 36-43 | 0012-4508 DOCSI_45173 The digital era has jostled the information and library sector by forcing a renewal of their services and necessitating the “redocumentarization process” movement in the face of information chaos. J-M Salaun describes in detail this new environment, the changes and consequences on the nature of our work, where we fit into organizations, what services we provide and how we function. This first section includes two articles on end-user needs analysis.ResumenLa era digital trastorna el sector de la información y de la documentación induciendo un cambio en los servicios y volviendo necesario, frente al caos informacional, el movimiento de «redocumentalización». Jean-Michel Salaün describe este nuevo contexto y detalla las mutaciones y sus consecuencias sobre las misiones, el posicionamiento, la oferta y los modos de funcionamiento de los servicios de información documental.En esta primera parte se presenta también dos artículos relativos al análisis de las necesidades de los usuarios.ZusammenfassungDas digitale Zeitalter bringt die Branche der Information und Dokumentation in Bewegung, indem sie eine Erneuerung der Dienstleistungen erwirkt und eine Bewegung der „Redokumentarisierung“ notwendig macht, um dem Informationschaos zu begegnen. Jean-Michel Salaün beschreibt diesen neuen Kontext und insbesondere die Änderungen und Auswirkungen auf den Auftrag, die Positionierung, das Angebot und die Arbeitsweise der dokumentarischen Informationsdienste.Cairn free access |
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Français |
| format |
Article ou chapitre numérique |
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0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
The digital era has jostled the information and library sector by forcing a renewal of their services and necessitating the “redocumentarization process” movement in the face of information chaos. J-M Salaun describes in detail this new environment, the changes and consequences on the nature of our work, where we fit into organizations, what services we provide and how we function. This first section includes two articles on end-user needs analysis. |
| author |
Salaün, Jean-Michel Muet, Florence |
| spellingShingle |
Salaün, Jean-Michel Muet, Florence Le diagnostic marketing |
| author_facet |
Salaün, Jean-Michel Muet, Florence |
| author_sort |
Salaün, Jean-Michel |
| title |
Le diagnostic marketing |
| title_short |
Le diagnostic marketing |
| title_full |
Le diagnostic marketing |
| title_fullStr |
Le diagnostic marketing |
| title_full_unstemmed |
Le diagnostic marketing |
| title_sort |
le diagnostic marketing |
| publishDate |
2008 |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-documentaliste-sciences-de-l-information-2008-1-page-36?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/docsi.451.0036 |
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