Présentation
The concept of marketing the special library has been around for over 30 years and yet is still up for debate. We need to be cautious or we risk applying marketing theories that fit enterprises without considering the specific nature of the information profession. At the same time it would be unwise...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | Article ou chapitre numérique |
| اللغة: | Français |
| منشور في: |
2008
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| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |