Le bateau de Thésée : Comment les professionnels naviguent-ils entre longévité et modernité de la marque ?
• Research objectives and questionsIn light of the circular economy’s significance and the scant attention post-use aspects receive in marketing literature, this research aims to better understand donation and resale behaviors. It focuses on analyzing the sources of value perceived by consumers when...
Kaydedildi:
| Asıl Yazarlar: | , |
|---|---|
| Materyal Türü: | Article ou chapitre numérique |
| Dil: | Français |
| Baskı/Yayın Bilgisi: |
2025
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| Online Erişim: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |