Comment l’esthétique peut-elle contribuer à la réussite d’une stratégie marketing ?
This paper deals with the link between free admission and value and answers the following question: which value do audiences ascribe to visiting a museum or a monument in the context of free admission? The analyses show first and foremost the role that audiences give to free admis sion in the buildi...
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| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2009
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |