Livres
For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.
Enregistré dans:
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| Format: | Article ou chapitre numérique |
| Sprog: | Français |
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1995
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| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-DM_04_0117 |
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cairn |
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cairn-DM_04_0117DMDécisions Marketing https://shs.cairn.info/revue-decisions-marketing-1995-1-page-117?lang=fr https://doi.org/10.3917/dm.04.0117 Livres Trinquecoste, Jean-François1995 fre Décisions Marketing | 4 | 1 | 1995-01-01 | p. 117-122 | 0779-7389 DM_0442 For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.Cairn free access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| description |
For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency. |
| author |
Trinquecoste, Jean-François |
| spellingShingle |
Trinquecoste, Jean-François Livres |
| author_facet |
Trinquecoste, Jean-François |
| author_sort |
Trinquecoste, Jean-François |
| title |
Livres |
| title_short |
Livres |
| title_full |
Livres |
| title_fullStr |
Livres |
| title_full_unstemmed |
Livres |
| title_sort |
livres |
| publishDate |
1995 |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-decisions-marketing-1995-1-page-117?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.3917/dm.04.0117 |
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1877245732352688128 |