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For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Trinquecoste, Jean-François
פורמט: Article ou chapitre numérique
שפה:Français
יצא לאור: 1995
גישה מקוונת:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
תיאור
סיכום:For two years, the Sapin Law has upset contractual relations between advertisers and advertising agencies and between service providers and their customers as well. This Law however, does not change the major rules from the decision of the 1.12.86, which aims at ensuring the fee transparency.