APA (7th ed.) Citation

Kapferer, J. (1994). Gérer le capital de marque.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noël. Gérer Le Capital De Marque. 1994.

MLA (8th ed.) Citation

Kapferer, Jean-Noël. Gérer Le Capital De Marque. 1994.

Warning: These citations may not always be 100% accurate.